J1M5 Boutique: A Unique and Flexible Buyer's Shop

Combining Functionality and Artistry in Retail Design

J1M5 Boutique, designed by Various Associates, redefines the concept of a buyer's shop with its innovative and flexible design. Inspired by the versatility of a suitcase, this boutique offers a space that can transform into a column, a rail, a wardrobe, a fitting room, or even a display window. With its changeable structures and subversive design approaches, J1M5 Boutique stands out as a distinctive and functional retail space.

The designers behind J1M5 Boutique, Various Associates, took the idea of a suitcase as their design concept. By combining the movable and flexible features of a suitcase with the essence of a multi-brand boutique, they created a space that seamlessly blends logic with artistry. The spatial layout, circulation, color palette, and overall experience were meticulously considered to craft a unique and visually stunning environment.

The key feature of J1M5 Boutique is its rotating cabinets. Capable of rotating 360 degrees at a horizontal level, these cabinets can be opened and closed casually, providing a multi-functional fitting room experience. The cabinets are made of livid wood materials, adding a touch of warmth and sophistication to the space.

The ceiling of J1M5 Boutique integrates complex systems, including cabinet moving tracks, spot lighting, and air conditioning. Made from micro cement and stainless steel, the ceiling not only serves a functional purpose but also adds a sense of order and structural aesthetic to the overall design.

Lighting plays a crucial role in enhancing the ambiance of J1M5 Boutique. The combination of ceiling light boards and PC frosted materials creates a unique lighting design that complements the overall aesthetic of the space.

With its changeable structures, J1M5 Boutique offers endless possibilities for different events and functions. The position of the columns can be adjusted to create various catwalk routes and spatial patterns, catering to the needs of fashion shows and other events. Additionally, the store's functional areas are designed to accommodate daily shooting needs, making it a versatile space for various purposes.

J1M5 Boutique was completed in October 2020 in Qingdao, China. The project took inspiration from the concept of a "luggage box" and combined it with the flexibility of free movement. The result is a space that combines rational logic with artistic sensibility, creating a unique and visually captivating buyer's shop.

This exceptional design has been recognized with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This award celebrates designs that demonstrate outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

Experience the innovation and artistry of J1M5 Boutique, where functionality meets aesthetics and flexibility meets fun.


Project Details and Credits

Project Designers: Various Associates
Image Credits: photo by: Feng Shao
Project Team Members: Lead Designers: Dongzi Yang Lead Designers: Qianyi Lin Design Team: Bo Huang Design Team: Meiyu Jiang
Project Name: J1M5 Boutique
Project Client: Various Associates


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